Jimmy Epperson III

Communication & Marketing Consultant
Content Creator

Portfolio Highlights



Honor Courage Commitment

For the last five years, developed key messages in Honor Courage Commitment’s fellowship program. Developed messages and value propositions for over 40 businesses.


HingePoint

Simplified message and value proposition for HingePoint, resulting in focused marketing and sales approach that created more sales year over year.


AT&T

AT&T – Helped set communications strategy and message for a $2M internship program from the senior leadership team, which was the highest rated internship program in the company.


Points on Paper

Created a brainstorming method that develops key messages on a communication topic. Since January 1, 2018, Points on Paper has received over 1,170 Pageviews, 284 from organic traffic.

Jimmy Epperson's Path



  • The Press Secretary

    2001

    While literally licking envelopes as an intern at the Oklahoma State Capitol, Epperson meets the press secretary for the president pro tempore of the Oklahoma State Senate. Epperson asked Press Secretary Paul Sund how to create messages and communications for others. “Learn to write well and tell good stories,” Sund said.

  • Studies Journalism

    2001 - 2003

    Studying journalism, Epperson learned the elements of the news, what makes a story tick, and how to write on deadline. He was senior writer for the student newspaper and had an internship at a local newspaper where he worked for pizza slices.

  • Being a Journalist

    2003 - 2006

    Epperson landed in Cushing, Okla. working for a community newspaper. Epperson became editor. Soon he longed to write, moved to the Florida Keys and worked for the Marathon Free Press and worked on the back of a boat until a tornado inside a hurricane scared him back to Oklahoma. He worked for the Edmond Sun as lead designer and night-cop reporter at the Oklahoman.

  • Learns Public Affairs Campaigns

    2006 - 2008

    Epperson learns that you must consider your audience when crafting a message and creating a campaign. Actually, in the world of public affairs, you need real data about public perception and opinions when communicating.

  • Learns Public Relations

    2009 - 2011

    Epperson learns that public relations is all about building relationships and leaning on those relationships. Relationship building is critical for success.

  • Executive Content & Consultant

    2011 - 2014

    Epperson created content, town halls and email campaigns while at AT&T. But he was particularly fond of creating key messages and building presentations. He started consulting everyone across business units, and he created a method that helps him find clarity for others.

  • Becoming an Entrepreneur

    2014 - Present

    Epperson learns the power of content, SEO, business partnerships, trust with customers, and interesting spins on the same story. Epperson helps a lot of people and sees that his communications consulting improves businesses and professional and personal lives.

  • Epperson’s Looking for a Solid Team

    Now

    Epperson has done a lot of growing in the last five years, when he started to pursue Points on Paper. Being a lone entrepreneur and communications consultant is humbling. One person’s knowledge can take him or her so far. Epperson wants to work with others and continue his journey of learning, growing and contributing to something bigger.

Communication Training & Consulting


Honor Courage Commitment teaches veterans the elements to start a small business in the DFW area. Every year since the program started, Epperson has wroked with HCC, teaching its fellows how to find clarity and how to create marketing messages. Epperson got the client through a cold email campaign.

See Case Study

Content and Marketing Strategy


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Points on Paper

Created a web application with a friend that I sold cheaply or gave away for free to market Points on Paper.

For the last five years, developed key messages in Honor Courage Commitment’s fellowship program. Developed messages and value propositions for over 40 businesses.

Drove leads and sales through content marketing, email marketing and SEO for my own business.

Here are some examples of content that drove sales.

Read Jimmy Marlin Epperson's answer to What are some examples of poor communication skills? on Quora

This story has generated over 350 website visits and many email signups since it was published in February.

Several customers have sought me out after seeing my videos online.

7 Steps tp Build Key Messages

This blog post is for SEO purposes, and has generated more than 120 visits to my site this year.

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AT&T


I worked for AT&T and I consulted for a middle manager at AT&T. While consulting, I set a communications strategy and message for a $2M internship program from the senior leadership team, which was the highest rated internship program in the company. I also helped with some personal HR issues and new job opportunities. Below are the highlights of what I've done for AT&T in both roles.

Innovation and Renewal Presentation

Diversity and Inclusion Internal Video

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